PORTFOLIO
PORTFOLIO
PORTFOLIO
PORTFOLIO
nhi ✻ vu
Most designers stop at the screen. I go further — systems thinking, sharp interaction design, and enough code literacy to make sure nothing gets lost between Figma and production. I've shipped products across fintech, healthcare, and enterprise SaaS. I work best where complexity is highest.
Most designers stop at the screen. I go further — systems thinking, sharp interaction design, and enough code literacy to make sure nothing gets lost between Figma and production. I've shipped products across fintech, healthcare, and SaaS. I work best where complexity is highest.
Product Design
0→1 and beyond. Research, flows, interfaces — built for clarity, scalability, and real outcomes.
UX Strategy
I design the system before the screen. Architecture, flows, and logic that hold up as products grow.
Data & Workflow Interfaces
Dense information, complex decisions, enterprise environments. I make the hard stuff feel obvious.
Design-to-Code Fluency
HTML, CSS, React-adjacent. I prototype in the browser and collaborate without friction. No handoff gaps.
Based in ❤︎ Arizona
nhi ✻ vu
Vietnamese-born. Europe-trained. Arizona-based. Different cultures taught me that good design isn't universal — it's earned by actually listening.
Based in ❤︎ Arizona
nhi ✻ vu
Vietnamese-born. Europe-trained. Arizona-based. Different cultures taught me that good design isn't universal — it's earned by actually listening.
✤ Skills ✦
Product ✦ Design
Product ✦ Design
AI Workflows ❊
AI Workflows ❊
Design ✤ Systems
✪ Design-to-Code
Design ✤ Systems
✪ Design-to-Code
✧ ✧ ✧
✤ Year in Design ✦
✧ ✧ ✧
Stacks ❤︎ Tools
✦ AI accelerates execution. Design defines what it's worth building.
Based in ❤︎ Arizona
nhi ✻ vu
Vietnamese-born. Europe-trained. Arizona-based. Different cultures taught me that good design isn't universal — it's earned by actually listening.
Based in ❤︎ Arizona
nhi ✻ vu
Vietnamese-born. Europe-trained. Arizona-based. Different cultures taught me that good design isn't universal — it's earned by actually listening.
✤ Skills ✦
Product ✦ Design
AI Workflows ❊
AI Workflows ❊
Design ✤ Systems
✪ Design-to-Code
Design ✤ Systems
✪ Design-to-Code
✧ ✧ ✧
✤ Year in Design ✦
✧ ✧ ✧
Stacks ❤︎ Tools
✦ AI accelerates execution. Design defines what it's worth building.
0-4
Process
Let’s dive into the process. From first idea to final launch, every step is clear and intentional.
Discovery
01
I dig into the problem before touching a frame. User research, business constraints, existing patterns — context first.
Before designing anything, I focus on understanding the real environment, constraints, and objectives. I gather insights, identify user needs, and clarify goals to ensure I’m solving the right problem.
Structure
I analyze workflows, behaviors, and existing systems to uncover friction points and validate assumptions. This helps reveal opportunities for more effective and usable solutions.
Define the Vision
I establish priorities, scope, and success criteria to create alignment and set a clear foundation for informed design decisions.
Design
02
Information architecture, user flows, interaction models. The invisible work that makes everything else click.
I translate insights into structured user flows and intuitive interactions. Every touchpoint is crafted to reduce friction and support clarity across the entire experience.
Build Scalable Systems
From interface components to layout frameworks, I develop cohesive design systems that ensure consistency, scalability, and long-term maintainability.
Prototype & Iterate
I explore ideas through interactive prototypes and refine them continuously. Feedback and testing guide improvements before development begins.
Build
03
High-fidelity interfaces built for real engineers to implement — annotated, componentized, production-ready.
I collaborate closely with engineers to ensure designs are implemented accurately and behave as intended in real-world conditions.
Iterative Execution
I support focused development cycles, adapting designs as requirements evolve while maintaining clarity and system integrity.
Validate Quality
I review usability, interaction behavior, and system consistency to ensure the final product is reliable, intuitive, and production-ready.
Ship
04
I stay close through development. QA, feedback loops, final polish. The gap between intent and output is where most design dies. I close it.
I support thoughtful rollout, ensuring the product is prepared for real users and operational environments.
Observe & Learn
I monitor usage patterns and gather feedback to understand how the product performs in practice.
Refine & Expand
I continuously improve workflows, enhance usability, and evolve the product based on real-world insights.
Discovery
01
I dig into the problem before touching a frame. User research, business constraints, existing patterns — context first.
Before designing anything, I focus on understanding the real environment, constraints, and objectives. I gather insights, identify user needs, and clarify goals to ensure I’m solving the right problem.
Structure
I analyze workflows, behaviors, and existing systems to uncover friction points and validate assumptions. This helps reveal opportunities for more effective and usable solutions.
Define the Vision
I establish priorities, scope, and success criteria to create alignment and set a clear foundation for informed design decisions.
Design
02
Information architecture, user flows, interaction models. The invisible work that makes everything else click.
I translate insights into structured user flows and intuitive interactions. Every touchpoint is crafted to reduce friction and support clarity across the entire experience.
Build Scalable Systems
From interface components to layout frameworks, I develop cohesive design systems that ensure consistency, scalability, and long-term maintainability.
Prototype & Iterate
I explore ideas through interactive prototypes and refine them continuously. Feedback and testing guide improvements before development begins.
Build
03
High-fidelity interfaces built for real engineers to implement — annotated, componentized, production-ready.
I collaborate closely with engineers to ensure designs are implemented accurately and behave as intended in real-world conditions.
Iterative Execution
I support focused development cycles, adapting designs as requirements evolve while maintaining clarity and system integrity.
Validate Quality
I review usability, interaction behavior, and system consistency to ensure the final product is reliable, intuitive, and production-ready.
Ship
04
I stay close through development. QA, feedback loops, final polish. The gap between intent and output is where most design dies. I close it.
I support thoughtful rollout, ensuring the product is prepared for real users and operational environments.
Observe & Learn
I monitor usage patterns and gather feedback to understand how the product performs in practice.
Refine & Expand
I continuously improve workflows, enhance usability, and evolve the product based on real-world insights.
hello!
'm a Senior UX/Product Designer with 10 years shipping complex products across fintech, SaaS, and enterprise B2B. I work best where the problems are hard and the stakes are real. Currently open to full-time opportunities.
An AI platform that helps users manage and understand investment portfolios.
A platform for managing vehicle registration, coverage, and insurance claims.
An eLearning platform training teams on value-based healthcare through interactive modules.
An analytics platform tracking product performance, compliance, and risk across global markets.
An analytics platform tracking product performance, compliance, and risk across global markets.
A freemium flashcard web app with AI card generation, built in Next.js, Clerk auth, and Neon/PostgreSQL.
A platform for managing vehicle registration, coverage, and insurance claims.
An eLearning platform training teams on value-based healthcare through interactive modules.
An analytics platform tracking product performance, compliance, and risk across global markets.
An analytics platform tracking product performance, compliance, and risk across global markets.
{01}
Flashy Card
A freemium flashcard web app with AI card generation, built in Next.js, Clerk auth, and Neon/PostgreSQL.
{02}
Car Care Plan
A platform for managing vehicle registration, coverage, and insurance claims.
{03}
Takeda VB Kam
An eLearning platform training teams on value-based healthcare through interactive modules.
{04}
Market Performance
A data platform helping teams analyze product performance and compliance trends.
{05}
Beacon
An analytics platform tracking product performance, compliance, and risk across global markets.
