What I do

• AI native workflow

  AI is in every stage of my work, from research to prototype to documentation. I write my own Claude skills to automate audits and component docs.

• Design systems

  Tokens, components, documentation and governance, across several brands at once. Built to last, so the second year is easier than the first.

• Design to code

  Expert HTML and CSS, working React, and live prototypes in the browser. I understand how APIs, auth and databases fit together, and I’ve shipped full stack side projects to prove it.

• Product strategy

  Turning a business goal into something people can actually use. Information architecture, flows, prioritisation, and knowing what not to build.

• Evidence and research

  UX audits, journey walkthroughs, data analysis, usability testing and A/B tests. I find out what’s broken before anyone redesigns it.

• Simplifying complexity

  Dense data, complex workflows, multiple user types in one system. The harder it is to explain, the more I enjoy it.

• Interaction and visual design

  Clean, considered interfaces. Taste matters, but it answers to usability.

Tools I reach for

• Design

  Figma, Framer, Webflow, Photoshop, Illustrator, InDesign

• Build

  HTML, CSS, React, Next.js, Cursor, v0, Lovable, Replit

• AI

  Claude, Figma MCP, ChatGPT, UX Pilot, Google Stitch

• Creative

  Midjourney, Kling, Runway, Suno, DaVinci Resolve

New tool? Give me a week.