PORTFOLIO

✦Senior UX/Product Designer SaaS, Fintech & B2B Specialist

Based in Arizona

nhi vu

[Open to Work]

PORTFOLIO

PORTFOLIO

PORTFOLIO

✦Senior UX/Product Designer SaaS, Fintech & B2B Specialist

Based in ✫Arizona

nhi vu

[Open to Work]

✦Senior UX/Product Designer SaaS, Fintech & B2B Specialist

Based in London

nhi vu

[Open to Work]

I design enterprise and SaaS products that simplify complexity. By combining systems thinking, interaction design, and product strategy, I create software that is intuitive, scalable, and built for real-world use.

Marketing Design
Web Design
Branding
UI/UX
Product Design

Design scalable digital products from 0→1 and beyond. I specialize in transforming complex systems into clear, intuitive interfaces through research, interaction design, and structured thinking. My work focuses on usability, clarity, and measurable product outcomes.

UX Strategy & Systems Thinking

I approach design as a system, not just screens. I define user flows, information architecture, and interaction models that align user needs with business logic. This ensures products remain scalable, maintainable, and easy to evolve.

Complex Workflows & Data-Heavy Interfaces

I design tools that help users make decisions. From dashboards to multi-step workflows, I simplify dense information into clear visual hierarchy and actionable interfaces, especially in enterprise and SaaS environments.

Prototyping & Product Validation

I use wireframes and interactive prototypes to explore ideas quickly, validate assumptions, and align teams before development. This reduces ambiguity, accelerates iteration, and ensures the final product behaves as intended.

Based in ❤︎ Arizona

nhi vu

Having lived and worked across different countries—primarily in the Europe and now in the US—I’ve developed an appreciation for different perspectives, working styles, and approaches to problem-solving.

✤ Skills ✦

Product ✦ Design

Product ✦ Design

AI Workflows ❊

AI Workflows ❊

Design ✤ Systems

Frontend ✪ Development

Design ✤ Systems

Frontend ✪ Development

✧ ✧ ✧

✤ Year in Design ✦

0

✧ ✧ ✧

about stack

Stacks ❤︎ Tools

✦ AI accelerates execution. Design defines intention.

Based in ❤︎ Arizona

nhi vu

Having lived and worked across different countries—primarily in the Europe and now in the US—I’ve developed an appreciation for different perspectives, working styles, and approaches to problem-solving.

✤ Skills ✦

Product ✦ Design

AI Workflows ❊

AI Workflows ❊

Design ✤ Systems

Frontend ✪ Development

Design ✤ Systems

Frontend ✪ Development

✧ ✧ ✧

✤ Year in Design ✦

0

✧ ✧ ✧

about stack

Stacks ❤︎ Tools

✦ AI accelerates execution. Design defines intention.

Based in ❤︎ Arizona

nhi vu

Having lived and worked across different countries—primarily in the Europe and now in the US—I’ve developed an appreciation for different perspectives, working styles, and approaches to problem-solving.

✤ Skills ✦

Product ✦ Design

AI Workflows ❊

AI Workflows ❊

Design ✤ Systems

Frontend ✪ Development

Design ✤ Systems

Frontend ✪ Development

✧ ✧ ✧

✤ Year in Design ✦

0

✧ ✧ ✧

about stack

Stacks ❤︎ Tools

✦ AI accelerates execution. Design defines intention.

0-4

Process

Let’s dive into the process. From first idea to final launch, every step is clear and intentional.

Discovery

01

Understand the Problem

Before designing anything, I focus on understanding the real environment, constraints, and objectives. I gather insights, identify user needs, and clarify goals to ensure I’m solving the right problem.

Market & User Research

I analyze workflows, behaviors, and existing systems to uncover friction points and validate assumptions. This helps reveal opportunities for more effective and usable solutions.

Define the Vision

I establish priorities, scope, and success criteria to create alignment and set a clear foundation for informed design decisions.

Design

02

Shape the Experience

I translate insights into structured user flows and intuitive interactions. Every touchpoint is crafted to reduce friction and support clarity across the entire experience.

Build Scalable Systems

From interface components to layout frameworks, I develop cohesive design systems that ensure consistency, scalability, and long-term maintainability.

Prototype & Iterate

I explore ideas through interactive prototypes and refine them continuously. Feedback and testing guide improvements before development begins.

Development

03

Bring It Into Reality

I collaborate closely with engineers to ensure designs are implemented accurately and behave as intended in real-world conditions.

Iterative Execution

I support focused development cycles, adapting designs as requirements evolve while maintaining clarity and system integrity.

Validate Quality

I review usability, interaction behavior, and system consistency to ensure the final product is reliable, intuitive, and production-ready.

Growth

04

Release With Purpose

I support thoughtful rollout, ensuring the product is prepared for real users and operational environments.

Observe & Learn

I monitor usage patterns and gather feedback to understand how the product performs in practice.

Refine & Expand

I continuously improve workflows, enhance usability, and evolve the product based on real-world insights.

Discovery

01

Understand the Problem

Before designing anything, I focus on understanding the real environment, constraints, and objectives. I gather insights, identify user needs, and clarify goals to ensure I’m solving the right problem.

Market & User Research

I analyze workflows, behaviors, and existing systems to uncover friction points and validate assumptions. This helps reveal opportunities for more effective and usable solutions.

Define the Vision

I establish priorities, scope, and success criteria to create alignment and set a clear foundation for informed design decisions.

Design

02

Shape the Experience

I translate insights into structured user flows and intuitive interactions. Every touchpoint is crafted to reduce friction and support clarity across the entire experience.

Build Scalable Systems

From interface components to layout frameworks, I develop cohesive design systems that ensure consistency, scalability, and long-term maintainability.

Prototype & Iterate

I explore ideas through interactive prototypes and refine them continuously. Feedback and testing guide improvements before development begins.

Development

03

Bring It Into Reality

I collaborate closely with engineers to ensure designs are implemented accurately and behave as intended in real-world conditions.

Iterative Execution

I support focused development cycles, adapting designs as requirements evolve while maintaining clarity and system integrity.

Validate Quality

I review usability, interaction behavior, and system consistency to ensure the final product is reliable, intuitive, and production-ready.

Growth

04

Release With Purpose

I support thoughtful rollout, ensuring the product is prepared for real users and operational environments.

Observe & Learn

I monitor usage patterns and gather feedback to understand how the product performs in practice.

Refine & Expand

I continuously improve workflows, enhance usability, and evolve the product based on real-world insights.

hello!

I’m a product designer specialising in enterprise and SaaS platforms, with experience designing complex systems used by global teams. I’m currently open to product design opportunities.

An AI platform that helps users manage and understand investment portfolios.

A platform for managing vehicle registration, coverage, and insurance claims.

An eLearning platform training teams on value-based healthcare through interactive modules.

An analytics platform tracking product performance, compliance, and risk across global markets.

PROJECT

PROJECT

PROJECT